Understand the role of Brand., Understand the Basic Elements of Branding., Understand the contribution and strategy thinking of product or service., Understand the Basic Elements of recall value.
Catalogue Code: T8371
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: Yes
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Professional Ethics
Course Code: 801210562
Floating Credit: No
Audit Course: No
Course Skill Type: Transferable /Life Skills
Course Needs: Global
Planning an advertising strategy by selecting various products or information (social causes/ events/ awareness)., Understanding most effective way to sell your ideas to masses, through different mediums like Ad campaign, T.V. commercial by a thoughtful understanding of target audience and addressing different masses locally, nationally, & internationally.
Catalogue Code: T8357
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: Yes
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Professional Ethics
Course Code: 801210561
Floating Credit: No
Audit Course: No
Course Skill Type: Transferable /Life Skills
Course Needs: Global
Exploring the Illustrations based on a theme., Exploring various styles, techniques and the mediums., Studying the Advanced Techniques of working with Pictorial Composition.
Catalogue Code: T8353
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Code: 801210560
Floating Credit: No
Audit Course: No
Course Needs: Global
Catalogue Code: T8533
Course Type: Specialization Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 75
Internal Marks: 75
External Marks : 40
Total Marks: 75
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Code: 801210559
Floating Credit: No
Audit Course: No
Course Needs: Global
To, apply Basic understanding of Text typography for publication design,, To, explore conceptual thinking and develop a system strategy for a print, publication, To, learn to create grid system, typographic style and page layouts for print and, interactive media.
Catalogue Code: T8433
Course Type: Specialization Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Primary Orientation of the Course: Professional Ethics
Course Code: 801210558
Floating Credit: No
Audit Course: No
Course Needs: Global
Record, categorize and disseminate information, through graphic, written mediums for print- Publication and digital- website or blog documentation, Identify & appreciate the traditional heritage and local crafts of India with reference to the techniques used., Understand the different socio-cultural & economic factors which affect the traditional Indian crafts and suggest alternative solutions for the challenges faced by the craftsperson.
Catalogue Code: T8902
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 45
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: Yes
Primary Orientation of the Course: Human Values
Course Code: 801210501
Floating Credit: No
Audit Course: No
Course Needs: Regional