Methods for creating effective visual identities., Understanding the principles of effective Logo and symbol design., Emphasizing Visual Identity Design as a system and design of a brand manual.
Exposure and understand the basic principles of Publication Design., Develop an understanding of using type in Latin and Indian languages for print/ digital design deliverables., To Explore structure of publication design and develop the grid system and, typographic style for a publication production.
Gain knowledge about the fashion industry, key players, trends, fashion terminology, forecasting and dynamics.
Understand the various sectors within the journalism industry.
Enhance writing skills specific to fashion journalism, including researching, interviewing, reporting, storytelling, and adapting writing styles for different media platforms (print online, social media)
Learn to analyze and critique fashion designs, collections, and industry developments.
Gain knowledge of digital media platforms, online publishing, and social media strategies relevant to fashion journalism
Gain knowledge of media and journalism law and ethics.
Understand the function and design store according to different locations, market segmentation and product line or understand the nuances of the corporate industry. Understand the different materials which go into the making of fixtures, flooring, ceilings, display etc. or to understand the components, purpose and process of making a Brand Manual. Understand the placement of product line in a given space and learn to design and manage space in accordance with the merchandise and budget allotted or to execute a design project based on corporate visual identity.
Develop an appreciation for the concept of branding on the whole and the role of branding through researching and analyzing contemporary fashion brands for both brick and mortar stores vs. online stores, Understand and explore the evolution of fashion brands into contemporary brands of today operating in global markets., Explain brand strategy in relation to all brands and relate their brand strategies to customers, markets and the wider environment., Experiment and practice creating brand identities for fashion brands that incorporate concepts and theories from visual culture and visual communication.
Understand the importance and methods of fashion writing in communicating fashion ideas/products & services., Appreciate fashion styles communicated though varieties of media like magazines, film, runway productions etc.