To develop the knowledge and skills that students will need to flourish in the global and fast-paced world of visual merchandising. To Design and create displays using advanced construction and presentation techniques that incorporate: color, lighting, space, sensory inputs such as smell, touch and sound etc. To establish, promote and enhance the stores visual image.
Understanding ?Design Core?, Developing Components of Design Core: market study, Product Specifications, Conceptual design, Final design, manufacturing and sales. Using Product Design Specification (PDS) generating solutions through ideation. Analyzing the alternate solutions and comparing with the final solution will be imperative for the finished marketable product.
Developing to prepare a research objective., Developing and developing a skill to decide on the use of the appropriate research method, Gain the art of identifying and approaching their Target group, Gaining a knowledge of analyzing and synthesizing data, Developing to identify and define a problem statement in design, Developing a skill to articulate effectively the data collected and produce a report document.