To be able to examine advertising practice and processes: history and evolution, advertising agency structure and professional roles, target audiences, media plan, print vs digital, strategic and creative thinking. To be able to apply creative theory and processes used in the advertising world (both written and visual). To interpret best practices in the advertising industry and outline the processes involved in creating good campaigns. To design a creative solution in response to an advertising brief using creative art direction and /or copywriting skills and build a media plan using creative and strategic thinking.
Catalogue Code: T8473
Course Type: Specialization Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 75
Internal Marks: 75
External Marks : 40
Total Marks: 75
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Code: 801210683
Floating Credit: No
Audit Course: No
Course Needs: Global
Actively participate in styling events including a fashion runway from concept and planning to after show activities., Analyze event information, scope and objectives to determine planning requirements., Access internal and external factors for impact on event plan., Contemporary developments and standards in the risk management associated with events.
Catalogue Code: T8032
Course Type: Specialization Core Course
Total Credit: 5
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 125
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Code: 801210682
Floating Credit: No
Audit Course: No
Course Needs: Global
Understand the importance of sequencing and presenting their design projects in form of a portfolio for presentations before Jury/ a prospective client/employer., Interpret and analyze ones own work and constantly update the portfolio with regard to the need of the presentation, Understand the importance of digital portfolio with regards to the new IT development, compactness, portability, storage etc.
Catalogue Code: T8557
Course Type: Specialization Core Course
Total Credit: 6
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 150
External Marks : 40
Total Marks: 150
Experiential Learning: Yes
Primary Orientation of the Course: Professional Ethics
Course Code: 801210681
Floating Credit: No
Audit Course: No
Course Needs: Global
Understand the importance of sequencing and presenting their design projects in form of a portfolio for presentations before Jury/ a prospective client/employer., Interpret and analyze ones own work and constantly update the portfolio with regard to the need of the presentation, Understand the importance of digital portfolio with regards to the new IT development, compactness, portability, storage etc.
Catalogue Code: T8481
Course Type: Specialization Core Course
Total Credit: 1
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 25
Experiential Learning: Yes
Primary Orientation of the Course: Professional Ethics
Course Code: 801210669
Floating Credit: No
Audit Course: No
Course Skill Type: Transferable /Life Skills
Course Needs: Global