Develop an appreciation for the concept of branding on the whole and the role of branding through researching and analyzing contemporary fashion brands for both brick and mortar stores vs. online stores, Understand and explore the evolution of fashion brands into contemporary brands of today operating in global markets., Explain brand strategy in relation to all brands and relate their brand strategies to customers, markets and the wider environment., Experiment and practice creating brand identities for fashion brands that incorporate concepts and theories from visual culture and visual communication.
Catalogue Code: T8415
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 45
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: Yes
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Professional Ethics
Course Code: 801210584
Floating Credit: No
Audit Course: No
Course Needs: Global
Understand the importance and methods of fashion writing in communicating fashion ideas/products & services., Appreciate fashion styles communicated though varieties of media like magazines, film, runway productions etc.
Catalogue Code: T8414
Course Type: Specialization Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 75
External Marks : 40
Total Marks: 75
Experiential Learning: Yes
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Professional Ethics
Course Code: 801210583
Floating Credit: No
Audit Course: No
Course Needs: Global
Understand how to create an event that achieves specific objectives for the client., Develop an understanding of the cultural origins and significance of the processes of celebration within a society., Design a planning process that incorporates budgeting, sourcing, communication and evaluation tools.
Catalogue Code: T8368
Course Type: Specialization Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 100
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Professional Ethics
Course Code: 801210582
Floating Credit: No
Audit Course: No
Course Skill Type: Transferable /Life Skills
Course Needs: Global
Understand the function and design store according to different locations, market segmentation and product line or understand the nuances of the corporate industry. Understand the different materials which go into the making of fixtures, flooring, ceilings, display etc. or to understand the components, purpose and process of making a Brand Manual. Understand the placement of product line in a given space and learn to design and manage space in accordance with the merchandise and budget allotted or to execute a design project based on corporate visual identity.
Catalogue Code: T8556
Course Type: Specialization Core Course
Total Credit: 5
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 125
Experiential Learning: Yes
Primary Orientation of the Course: Professional Ethics
Course Code: 801210581
Floating Credit: No
Audit Course: No
Course Needs: Global
Recording, categorizing and disseminating information, through graphic, written mediums for print- Publication and digital- website or blog documentation, Identifying & appreciating the traditional heritage and local crafts of India with reference to the techniques used., Understanding the different socio-cultural & economic factors which affect the traditional Indian crafts and suggest alternative solutions for the challenges faced by the craftsperson.
Catalogue Code: T8380
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: Yes
Primary Orientation of the Course: Environment and Sustainability
Course Code: 801210571
Floating Credit: No
Audit Course: No
Course Needs: Regional