Understand the role of Brand., Understand the Basic Elements of Branding., Understand the contribution and strategy thinking of product or service., Understand the Basic Elements of recall value.
Catalogue Code: T8371
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: Yes
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Professional Ethics
Course Code: 801210560
Floating Credit: No
Audit Course: No
Course Skill Type: Transferable /Life Skills
Course Needs: Global
Planning an advertising strategy by selecting various products or information (social causes/ events/ awareness)., Understanding most effective way to sell your ideas to masses, through different mediums like Ad campaign, T.V. commercial by a thoughtful understanding of target audience and addressing different masses locally, nationally, & internationally.
Catalogue Code: T8357
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: Yes
Primary Purpose of Course: Entrepreneurship
Primary Orientation of the Course: Professional Ethics
Course Code: 801210559
Floating Credit: No
Audit Course: No
Course Skill Type: Transferable /Life Skills
Course Needs: Global
Exploring the Illustrations based on a theme., Exploring various styles, techniques and the mediums., Studying the Advanced Techniques of working with Pictorial Composition.
Catalogue Code: T8353
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 50
External Marks : 40
Total Marks: 50
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Code: 801210558
Floating Credit: No
Audit Course: No
Course Needs: Global
To understand GUI and its evolution in the industry. To learn visual composition principles in the area of human computer interaction. Develop a skill to draw low-fidelity concept sketches. To design an user interface with application of hand and digital skills and techniques. Learn technical aspects of user interface. To design an user interface with application of hand and digital skills and techniques
Catalogue Code: T8533
Course Type: Specialization Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 75
Internal Marks: 75
External Marks : 40
Total Marks: 75
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Code: 801210557
Floating Credit: No
Audit Course: No
Course Needs: Global
To, apply Basic understanding of Text typography for publication design,, To, explore conceptual thinking and develop a system strategy for a print, publication, To, learn to create grid system, typographic style and page layouts for print and, interactive media.
Catalogue Code: T8433
Course Type: Specialization Core Course
Total Credit: 4
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 100
External Marks : 40
Total Marks: 100
Experiential Learning: Yes
Primary Orientation of the Course: Professional Ethics
Course Code: 801210556
Floating Credit: No
Audit Course: No
Course Needs: Global