B.Des / Academic Year 2024-25 / Batch 2023-27 / Semester IV / Specialization Core Courses : Fashion Communication
Methods for creating effective visual identities., Understanding the principles of effective Logo and symbol design., Emphasizing Visual Identity Design as a system and design of a brand manual.
Catalogue Code: T8543
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: Yes
Primary Orientation of the Course: Professional Ethics
Course Code: 801210444
Floating Credit: No
Audit Course: No
Course Needs: Global
Appreciate styling techniques used to portray varied fashion looks., Understand the importance of styling, accessories, makeup, hairstyles for complementing fashion designs & creating a look., Develop an understanding and appreciation of the work of current and past significant fashion designers and stylists, in terms of styling., Develop confidence and creativity with the raw materials of fashion, treating fabric and clothing as components for color blocking., Developed an eye for detail through observation of diverse inspirations and themes., Experience developing ideas for, and creating, a selection of images which are then styled and photographed.
Catalogue Code: T8421
Course Type: Specialization Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 60
Internal Marks: 30
External Marks : 20
Total Marks: 50
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Code: 801210443
Floating Credit: No
Audit Course: No
Course Needs: Global
Accustom the students with different materials that can be used for branding, promotion and functional display & storage of fashion and lifestyle products., Understand the use of different materials and the workmanship required for using them effectively., Acquaint the students with costing and application for various materials used in Fashion Retail.
Catalogue Code: T8469
Course Type: Specialization Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 90
Internal Marks: 45
External Marks : 30
Total Marks: 75
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Code: 801210442
Floating Credit: No
Audit Course: No
Course Needs: Global
Explore students to digital tools used for coloring, editing & animating objects or characters., Understand the use of digital media to enhance the quality of the product & to achieve the output with less man power & less time being spent in production process.
Catalogue Code: T8398
Course Type: Specialization Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 75
Internal Marks: 45
External Marks : 30
Total Marks: 75
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Code: 801210441
Floating Credit: No
Audit Course: No
Course Needs: Global
Exposure and understand the basic principles of Publication Design., Develop an understanding of using type in Latin and Indian languages for print/ digital design deliverables., To Explore structure of publication design and develop the grid system and, typographic style for a publication production.
Catalogue Code: T8443
Course Type: Specialization Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 75
Internal Marks: 45
External Marks : 30
Total Marks: 75
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Code: 801210440
Floating Credit: No
Audit Course: No
Course Needs: Regional
Understand the concepts and Principals of Fashion Marketing and merchandising., Understand Indian and global Fashion Retail scenario and evaluate the various marketing techniques employed by various fashion brands to stay afloat., Understand Fashion marketing operations in retailing., Learn how to create a winning marketing mix for a fashion brand.
Catalogue Code: T8308
Course Type: Specialization Core Course
Total Credit: 3
Credits (Theory): 2
No. of Hours: 45
Internal Marks: 75
External Marks : 40
Total Marks: 75
Experiential Learning: Yes
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Code: 801210439
Floating Credit: No
Audit Course: No
Course Needs: Global